Everything in the world of these people needs an overdrawn explanation and story of creation and meaning and it makes me want to projectile vomit on or near them.
If you haven't seen the Pepsi logo redesign doc from 2008 or 2009... well I hope you haven't eaten anything recently.
It starts off doing some weird stuff with circles, the golden ratio, and old pepsi logos, slowly building to a frankly cultish crescendo of absurd marketing wankery.

Oh my god this. I've gotten some well natured teasing from co-workers about taking a while to type multiple sentence teams messages (they'll see the typing icon in the full team group chat), but when the alternative is a back and forth that doesn't need to happen, or them having to wait a few minutes from first message until the idea is complete, I think it's the best approach.