Developer of ActivityPub-based micro-blogging and content subscription platform Mitra. I help maintain the FEP repository and write my own FEPs too. Currently working on ActivityPub Next.
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If the goal is normie-friendly social media with full ownership, it would be better to work on peer-to-peer Fediverse applications.
You can get to a point where you just install an app on your phone and it's yours forever. The foundation for this is already being built: https://codeberg.org/ap-next/ap-next/src/branch/main/nomadpub.md
Self-hosting is nice but it requires an always-online, publicly accessible server and a domain name.