I really can't believe this is going so far for a sentence in the post...

Like I said above that is your interpretation of the sentence. People can have their own. The sentence does not state a fact which is either true or false.

So this Thanksgiving, give your family the gift of memories that last forever!

This is what I was thinking when I wrote that. "give your family the gift of memories that last forever" you don't even have to give them the instance software to use it. You start using it capturing your memories and thoughts where you have full control and ownership on your data which can last with you for decades rather than according to some third party company terms and policies etc.

At somepoint you can "if you want to" give all/some part of it to your kids/family. What is said above is how Journiv started https://journiv.com/blog/the-story-behind-journiv

My kids are growing faster than I can keep up. Every day brings a hundred tiny moments worth remembering: the first clumsy dance, the way they mangle a new word, the small family adventures I wish I could preserve forever. Like many parents, I wanted to capture these moments—not just for today, but so my kids could look back decades from now and see their childhood through my eyes.

Quoted text ^

Both Day One and Apple Journal, which this software is proudly positioned as an alternative to, marketed themselves on “personal” and “private”, not “for the family”.

Yes because even they can just easily give it away in Apple or Google play family sharing they want you to pay the subscription individually :)

And now I am out of this comment thread. I don't think I will have the last word here so I will let you go next :)