Which is exactly like the "camera collabs" that phone makers sometimes do that end up being nothing more than marketing gimmicks.
Like the OnePlus camera "by Hasselblad" that is quality wise the same as any other smartphone camera in that price category.
Another advantage is that it doesn't force people to initially buy the higher version because "what if I end up needing it in the future" (like what Apple forces you to do with non-upgradable storage), even if you never do. It lets you buy the cheaper version for now, with the possibility to change your mind later.