They need to recognize a face because they explicitly state in their FAQ they are estimating purchasers’ age and sex. This isn’t just adjusting lighting. I would not be so quick to say there is nothing problematic here. I’m highly skeptical.
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I agree this is a legitimate goal. I guess I’m just thinking they need to be transparent about it. The representative should be clear what they are doing and not insinuate they are only identifying the presence of a human and that’s it. They probably should even have a sign on the machine to notify people they are being videoed. When I get into my Ford Escape the touch screen tells me I’m supposed to notify my passengers of privacy concerns because I have location services turned on. This sort of privacy notification seems standard these days.