Have you heard the term virtue-signaling?

Selfish people want to paint people better than them as bad, so they try to adjust the narrative to suggest that those better people are actually faking it. The term virtue-signaling suggests that these virtuous acts are actually just for appearances, and insincere.

The term woke has a similar implication. It's like "this person is trying very hard to appear to be virtuous, and in doing so, they're going too far, and doing more harm than good."

That's my intellectual take on it, anyway. Plebs just adopt the term without understanding the implied meaning. "Other team == woke == bad" is all 95% of them think.