Same, I've been saying I'll upgrade when the prices become sane since shortly before the asteroid hit and killed off the dinosaurs.
But, it's amazing how well the 1080 has aged. I can still play most of the games I want to at 1440p while still keeping the frame rate at at least 60 fps average, and only rarely dipping below 40. Admittedly, I sometimes do have to turn down the graphics settings, but not so they're immersionly-breakingly-bad.
My next card will definitely be AMD, but I want to make it a good one. So, I'm annoyed that the 9000 series didn't even have an "enthusiast" tier.
Considering their stock price has grown by 27,557% in those 10 years, I don't think too many people at the company are concerned with their "falling"
https://www.financecharts.com/stocks/NVDA/performance/total-return
It sucks that they abandoned us, and it's awful that they're a huge part of the AI bubble,. But, this is like an artist who used to play on Tuesday evenings at your local live music venues "selling out" and now playing stadiums.