I feel like that stuff might be horrifying to most, it's exactly what his base wanted. I guess it might peel off the ones that just believed his economic 'message'.
I mean, when he was on the ballot last time he did win. He has a way of drawing out his voters that luckily doesn't easily transfer to other Republicans.
Some of the shit I've seen was honestly disgusting. Especially tying 9/11 to him somehow. Like the racism that's traditionally coming from Republicans was coming from Democrats too.
I mean, I actually believe him. He's using the pardon power as a racket, you pay him a few million and you get a pardon, he doesn't care who it is or what they did.
Basically every 'terror plot' they've uncovered since 9/11 involved the FBI working out the plan and providing everything to the suspect, but somehow without it crossing the legal line into entrapment.
Unfortunately, the majority of the electorate is that sort of person, so you need to appeal to them. You've got to win the voters you have, not the ones you wish you had. That's why you need to keep your messaging simple (not saying that's an excuse to not do the work and actually have policies).
There was a lot of talk about 'recent immigrants', while the voting population is older immigrants that got citizenship by going through the process (or people that lived on land that became the US under them), and they also hate illegal immigration because they did it 'the right way' and are the reason police and border patrol keeps hassling them.
Obviously it's the wrong way of thinking about the issue of you correctly identify that it's basically pure racism, but I could see how you could be led there if you're a low information voter (especially if the TV station you watch is owned by a Trump ally).
Or use canned food.