Their process is attention grabbing high exposure protest that is then used as a form of advertising and "this is our impact" to philanthropy investors. It's essentially a business. Some notes I took in a chat when doing research with a friend:
Trevor Neilson, alongside Rory Kennedy and Aileen Getty are founders of the CEF (Climate Emergency Fund)
Trevor Neilson is a director of Wastefuels limited with Aileen Getty and Nick Hurd mp
Trevor Neilson is a co-founder of I (x) Net zero, Nick Hurd is a chairman of the board
It's basically a net zero hedge fund.
Trevor Neilson has also worked for the Bill & Melinda gates foundation and Princes Charitable trust, so he's got real experience in the Philanthrocapitalism industry
Wastefuels ltd is a Berkshire Hathaway startup that's partnered with Maersk shipping to develop waste to fuel energy
In short. They fund the protest action as a form of investment that generates interest in their zero carbon companies. Advertisement. They then get investment in their zero carbon companies and have a financial incentive to generate the most buzzy hypey protest stuff possible, not because it's effective but because it has the highest advertising impact for them - providing something that attracts and sells to investors about how effective they are at generating attention.
tl;dr - they're profiting off of climate activism
Who knows, maybe something useful will come from their startups, but they are not spraying cornstarch on Stonehenge because they think it will persuade anyone
the other day, @Awoo@hexbear.net pointed out that Just Stop Oil are likely doing this to attract investment for various companies they run
https://hexbear.net/comment/5030428
Who knows, maybe something useful will come from their startups, but they are not spraying cornstarch on Stonehenge because they think it will persuade anyone