They could've worded it better, and make it clearer in the first couple of sentences that this is intended for owners of FWs who already go to these events.
I had bigger issues with, say, Ubisoft and JGL getting artist to work for exposure on Beyond Good and Evil 2 back when that was a thing.
But I also 100% that it feels like asking for free labour, intended or not.
I still hate AI from an environmental and artistic point but I'm at least glad they didn't mention AI 'art'.