CRM is “customer relationship management” i.e. a system to manage interactions with customers such as tracking calls, marketing emails and collateral, meetings, quoting, support tickets, and more. It tracks the lifecycle/pipeline of a sale from prospecting, lead qualification and solution mapping, demos and meetings, proposals, negotiations and commitment, opportunity win/loss, license generation, onboarding, renewals, and a ridiculously huge number of other things.
It’s not just tracking the numbers but giving you a centralised system that all other business operations can hook into so you’ve a single source of truth about customer state so that various other operations can be triggered.
When you’ve hundreds of sales people, numerous systems, marketing people, support teams, and more all reading and writing to the same CRM system, if that “system” was a spreadsheet, you’d be constantly deadlocking and race conditioning the hell out of it, not to mention how absurdly huge that file would become with all that historical data (since a big part of CRM is also projections and other analyses across all the data you have).
This is how you celebrate and maintain a legacy but well loved game. I still remember booting the game up for the first time on release day (after hours and hours of downloading haha, boy did Steam suck but look at where it is now).
What CEO would publicly acknowledge they did a shoddy job and missed a huge profit opportunity, putting their job on the line.
They still totally dropped the ball on this one. Especially since the big thing they did do is fuck mods by updating the engine and fucked Fallout London in the process. Muppets.
Why anyone would downvote this is beyond me. More than ever, we need to strengthen regulations across the board when it comes to knowingly spreading misinformation, failing to do due diligence if you’re in a position of power and spreading unverified information, privacy and right to be forgotten with AI, and so much more.
You didn’t answer the original question.