They don't even need to do that. They just need the general population to believe that they're "cognitive amplifier tools". If you say something enough times, eventually people will start believing it even if it isn't true.
Not sure why so many downvotes on an openspurce social media platform. Folks must really like the small nature of Lemmy currently. The world's digital town squares shouldn't be owned by anyone, but by everyone!
Uhm, read the book... ?