Announcements like this always invoke some doubt in me. While it would be nice, the places and companies that can actually produce a proper color emulsion and coat it are VERY limited nowadays.
They say "a partner in germany". I can only think of ADOX, or is there somebody else left with an actual photo factory and the skilled people who can actually do the required work?
I thought Agfa is totally out since a while? At leasr for producing films like that. Orwo doesn't seem to produce themselves, but did something through Agfa a while back. At leasr according to wikipedia.
And Ilford isn't exactly german ;-)
I'm all for fresh film, it's just that most annoncements are not very true sadly. And since i've learned a bit about how complex that stuff actually is, i'm maybe overly sceptical.