Santa Claus wasn't in any way invented by Coca-Cola. The name, colours, appearance and everything used by Coca-Cola in their advertising already existed in prior works. The only thing they invented was the association with coke.
Yeah we know trump is awful, but in the end we could buy more stuff under trump than we can now and that's all we really care about so we voted for him anyway.
It's dead simple: Trump gave billionaires a huge tax cut when he was president. They are backing him because he will do it again if reelected. That's all they really care about.
Very powerful lobby in a lot of countries.