I'm not trying to get the state of Nevada to select me to replace bathtubs for the federal government. (Neither is Jill in this analogy, of course, she is a Russian asset. But for sake of argument.)
Weird little strawman comparison replacing nationwide responsibility with individual responsibility and an entire campaign team expected to be able to fill out forms with an individual assumed to be unfamiliar with them.
MBAs love taking an existing brand and sucking whatever value they can extract. Like chupacabras but for functioning and useful products.