Fuck. I can totally envision him as a sadistic Jerry Springer type talk show host, deliberately egging on guests in the hopes they beat on each other. While he watches with one hand in his trowser pocket, discretely rubbing himself
Alternatively: we play the game but you don't know we are playing. I offer you $1 which you take, thinking "wow this stranger gave me a dollar!", while not realizing I was pocketing $99.
One side was played unknowingly, the other got rich and laughed.
Because the east coast will form Mega-City One.