It seems kinda counterintuitive to me from a business standpoint too. I feel like if people are in a better mood and relaxed, they would be more willing to buy more stuff? Or does the constant anxiety pressure people into buying more? I unno?
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I'm tempted to start a grocery chain that mandates dimmed lights, soft music, employees that talk to you like a loving parent with some training in therapy, as well as mild hints of lavender, chamomile, frankinscence, and vanilla being diffused.