Positive messaging hasn't done anything and its a polite way to be a push over. Start showing destroyed houses and dead bodies. Make pople look at the suffering without pussyfooting a feelgood message.
I'm ok with dropping a few bucks if I like them, but monthly is just more bills to worry about. Dropping $20 once is a lot easier than drip feeding it over a year and hoping I remember to manage it. It also comes with the expectations of delivery/trade vs buying the dude lunch.
I can't wait for my GPU to not be at 70c running Firefox.