Thats the issue with apple, since they saw big success in that price range they will never go down. Did you ever saw a cheaper iphone than the last one? Not that i can remember, they just keep increasing even on older models sometimes
I would have said 2k€ would be a good price, but probably because its apple their 75% additional apple fee added it, for a non mobile vr/ar headset thats too heavy to stay on for longer than an hour.
But do you think 3500€ headset is worth its price? Especially only to be used for short time fun, per fully charged battery. Not to mock, but did they include a longer than 0.5m cable in the package and/or the charger? Probably yes but would be ironic if they would just send in the classic apple package.
But decrease repairability, (software) freedom. And then the price for that. In the early day, the cheap things were locked down for only be usable on with specific other products, now its the opposite, the more it cost, the more locked down and less products work (well) with it.
It will push it in the wrong direction for me. It pushes VR/AR headset to be closed in one ecosystem, low repairability and no software freedom. It should go the other way and a heck lot cheaper than what apple does.
I dont really think it speaks for the strength of the Apple brand, rather, how many fan-boys they have that buy literally a rock with an apple logo on it for $10k. Knowing well they cant use it anywhere except with apple products.
Wow, just wow.....