Israel is not a Jewish ethnostate. That is just their cover for being a white supremacist ethnostate. This is clear from their mistreatment of Palestinian and Ethiopian Jews.
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Are you dense? They would not have done this ad campaign the exact same way with a black actress. The entire point of the campaign is the pun behind blue jeans/blue (eye) genes. The intent is clearly to court white supremacists while being controversial enough to attract negative attention but also giving enough plausible deniability to garner sympathy from the centrists and the ignorant.