Parts of Santa's narrative were adopted by colonists in New York, which blended St Nicholas and stories around Odin. Odin from Greek Mythology was known to fly around on a horse, knew who was good or bad, and at times had presents. In New York at some point, this all changed and a prior diety type figure in Odin became commercialized. The white horse became reindeer. Santa eventually adopted Coca-Cola's colors and the commercialization and rebooting of Odin was complete. Thanks for reading.
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That's nothing compared to my old Napster collection