Generally speaking, artists get money by making and selling art, or more often by having a day job, they earn it, this guy is just trying to win a bet. It’s just masturbatory.
It could also be voodoo. I collect hair from barber shop dumpsters to make voodoo dolls to jab from time to time having no idea who it’s tied to. I’m not the only one doing it, either, there’s a pretty active discord community for it.
This is good stuff, keep going, I love it. Tell us more.