Like all good propaganda, I wouldn't expect anything else. I think Flammy has something extra over a lot of owls for the artistically inclined, with those deep void eyes and flame highlights.
Really though, there are so many I would be happy to see do well (cough barn owl cough cough)
If this takes off it could be a great thing for conservation. Frogs are in a lot of trouble!
Sadly I'm not so sure, but I like to be optimistic