Wilson has often mentioned the influence of philosopher Ayn Rand on shaping his entrepreneurial and personal philosophy, often alluding to passages from the novel Atlas Shrugged. This influence was so strong at Lululemon that they once produced shopping bags with the phrase "Who is John Galt?" printed on them.[29]

In a 2009 blog post on Lululemon's website titled "How Lululemon came into being," Wilson wrote: "Women's lives changed immediately. Men's lives didn't change however and they continued to search for a stay-at-home wife like their mothers. Men did not know how to relate to the new female. Thus came the era of divorces." In the same blog post, Wilson also shared his views on birth control, writing "Females no longer had to 'make' relationships work because with birth control came a sense of financial and life control. A sense of equality was established because women no longer had to relinquish their independence to a male provider."[50]

not necessarily opposed to child labour

what a guy