I would argue this unfortunately just followed the normal news cycle. Relevant for a week or two, then people get tired of it and the clicks are not that good anymore and it moves on onto the next thing.
If you want to kill the fruit flies quickly try to put out a bowl of vinegar, some sugar and a little bit of dish soap. I found this to be super effective.
The sugar and vinegar kinda mimics the scent of rotten fruit which they are drawn too and the dish soap will destroy the surface tension, so that they just drown.
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