Wait you didn't change the question did you?? I certainly read that wrong..For the answer: nothing, ketchup sucks
You're supposed to read it in Turkish. It is "týɾ.ci.je" in phonetic but you're better off googling its pronunciation.
The reason for its change was the names association with the animal, the gov didn't like it. But like nobody from turkey actually cares, it's just a formal thing. Funny thing: we call India Hindistan (which means land of the turkey).
Play button is blurry... You're never gonna trick me 😺