Making Twitter/X an 'everything app.' if we've learned anything from WeChat in China, LINE in Japan & Taiwan and KakaoTalk in South Korea, such apps can be hugely influential.
The premium tier of access makes it actually usable as a social media platform, my prime complaint about Twitter beforehand was that you'd never get any interaction with your posts unless you were a celebrity with a big following. Musk's dumbassery in this case was selling verified access.
I don't think pandering to the right wing is a good idea either, but if Musk made X a secure messaging platform, a decent dating app, capable of hosting livestreams and even a way to support creators which cut out middlemen like Patreon, OnlyFans, etc, it would have been huge.
I'd say if any app is poised to become the Western world's 'everything app', it's Facebook.
They've got a marketplace, video content, livestreaming, photo sharing, instant messaging, online dating which shits all over mainstream dating apps, and that's just what Facebook can do.