Jokes aside, I prefer Burger King to McDonalds, and I think it's because McDonalds came under a lot more scrutiny in my country and had been forced to tone down their menu and marketing. Maccy D's were the ones who rapidly expanded in the UK and also made bank from Happy Meals and the child market, so of course they'd have all eyes upon them.

McDonalds are trying to make their menus and advertising appear healthier, whereas BK are like "look at this sexy dripping quarter pound whopper, you know you want it you fat fuck!"

And that's why I can order a Bacon Double Cheeseburger XL from my local BK and feel like I'm actually eating a burger, whereas the equivalent in a McDonalds costs 30% less but is half the size, doesn't taste flame grilled and looks like it was rapidly cobbled from preprocessed shit that's less than 32% meat.