Ford is playing the market. If their wrong they can just ask for a "too big to fail" loan here in 5 years. For a consumer based society here in the were REALLY bad at haggling when buying a car. Most people that I know just go down to the car maker and buy what's on the lot.
Pro-tip: Didn't just accept what they have on the lot. Tell them you want the one advertised. Get approved and walk out. Magically they will have the car in a day or two.
The selection is slim and the prices are high.