I played at varying levels of intensity between 2010 and 2015.
I met my first serious girlfriend through the game. It was also a long-distance relationship, and led to the frankly absurd story of how I lost my virginity, which involved a massive snowstorm and a lost passport. The relationship didn't work out, but it was formative for me as a person.
These days, I still occasionally hang out with some of my old guild mates, who still play the game. Not as much anymore, especially after our D&D campaign ended, but I still consider them some of my closer friends.
Canada apparently had a record-breaking summer in tourism.