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Is there a word or (concise) phrase to describe the paradox of sharing something (like a website) that you don't like, but because you're sharing it you're tacitly helping it?

Like sharing a political post you disagree with to make a point, but because you're sharing it you're increasing its awareness and popularity.

Curious if there's a known term for it.

(Ex. Paradox of Tolerance. You can't be completely tolerant of everything because then you'd be tolerant of intolerance. Thus, a paradox.)

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