Surveillance Capitalism: The Hidden Engine of Control

“You are not the customer, you are the abandoned carcass. The real customer is the market that trades in your future behaviour.” - Shoshana Zuboff

Zuboff’s The Age of Surveillance Capitalism has been on my list for a long time - finally diving in. It’s unsettling, brilliant, and painfully relevant. I wrote a short piece distilling her core message and what it means for digital freedom today.