Their response admitted that they did not send the same email to their German customers as they knew if would be offensive.

So why send it to everyone else in the world who is also offended by nazis? And why send those two runes side by side? There’s only one meaning in that choice. Both decisions show intent, not a little mistake.

Saying it was a mistake or a poor decision ignored the several points where people could have (should have) stopped the email from going out.