Except they’re not, historically, very desirable cars over here, due to a combination of size, fuel consumption and quality concerns. At least that’s the case where I live.
Excluding Teslas I think I’d be lucky to spot more than a handful of US cars/brands a week.
It happens so rarely you actually remember seeing them.
15% tariffs means less demand in US -> Less demand means cheaper prices in EU.
Will that not decrease the market for US cars in EU because the EU cars will become cheaper? I may be missing something.
That’s not how it works. The cars for the EU market are already allocated. Cars for US export will have modifications to suit local regulations and may not be suitable for sale in the EU either. In the medium term, manufacturers would favour more premium lines as these would remain competitive in the US market, or would relocate manufacturing which would cost billions.
