Forget AI. Google just created a version of its search engine free of all the extra junk it has added over the past decade-plus. All you have to do is add “udm=14” to the search URL.
While Google made its AI-focused changes known on its biggest stage—during its Google I/O event—the Web filter was curiously announced on Twitter by Search Liaison Danny Sullivan.
As Sullivan wrote:
- We’ve added this after hearing from some that there are times when they’d prefer to just see links to web pages in their search results, such as if they’re looking for longer-form text documents, using a device with limited internet access, or those who just prefer text-based results shown separately from search features. If you’re in that group, enjoy!*
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https://arstechnica.com/gadgets/2024/05/google-searchs-udm14-trick-lets-you-kill-ai-search-for-good/
https://venturebeat.com/ai/how-to-use-google-search-without-ai-the-udm14-work-around/
There’s at least one public story from an ex-googler who worked on search having a big QoL feature update killed at the absolute last moment before it went live by someone in marketing/ads because it decreased click through rate for the “sponsored” results at the top of the search page.