With the ongoing trade war with the United States, residents are increasingly trying to support Canadian, with seven-in-ten (68%; up 5 points from February) actively seeking out Canadian products when shopping, and over half (56%; up 3 points) looking at labels to avoid products made in the United States.

In addition, a minority of Canadians are using their spending power to avoid buying American, ranging from two in ten who have cancelled a planned trip to the U.S., to two in ten who have deliberately sought out Canadian entertainment. One in ten have cancelled an American streaming service. Just two in ten have not done any of these activities, showing how pervasive the ‘buy Canadian’ sentiment remains. Results are consistent across regions of the country.

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“Canadians feel strongly about supporting our country’s products, and manufacturers are clearly heeding the call, by helping shoppers to identify products from Canada,” said Narrative Research CEO Margaret Brigley. “Though given how strong the desire is to buy Canadian, there is still room to help consumers to more easily identify Canadian products.”

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