In January 2023, the Dutch city of The Hague introduced a first-of-its-kind municipal ordinance banning advertisements for fossil fuels, fossil-powered transport, and the aviation sector in all public spaces, including bus stops, billboards, and other outdoor media platforms managed by the city.
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Shortly after its introduction, the ordinance was challenged by travel companies which argued that the ban was too broad and restricted their commercial interests.
However, in April 2024, a Dutch court ruled that the city of The Hague acted lawfully in introducing the ban. The court recognized the city’s right — and responsibility — to protect public health and the environment, especially in the context of the climate crisis. This ruling not only safeguards the fossil ad ban but also sets a legal precedent for other cities worldwide to follow.
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