I do think the name itself is problematic. To anyone unfamiliar to the ideas, the word hints at something to do with vegetables, and yes that currently plays a role, but it’s not the point. It’s more of an animal rights milieu, and plants are only relevant at this point in time because it’s the least harmful way humans can sustain themselves for now. But that ignores that animal rights go far beyond diet, and that fact tends to get lost during any outreach since all most people are thinking about is the foods they dread to give up.