They’re still just providing extra revenue to media groups who will use their money to promote the opposite view.
They’ll be getting that revenue regardless. At least this might do some good.
Why? Is what they were missing from being a tolerant human a little advertising?
There’s a significant amount of people that have never met a trans person (or at least a trans person that didn’t pass), so it’s just foreign and scary to them. Think of it like a horror movie (to be clear, I’m not comparing trans people to horror movie creatures): the movie is more suspenseful and scary if we’re only able to see the creature from the shadows for a decent chunk of the first act. When a horror movie shows the the creature right away, the horror has to come from somewhere else. I think the idea is to take away the fear by presenting trans people to transphobes without endangering trans people.