Summary
The “Rogansphere,” a sprawling ecosystem of podcasts and online shows led by figures like Joe Rogan, has become a powerful cultural force for younger audiences, functioning as a “Fox News for the young.”
With its mix of anti-establishment rhetoric, distrust of Democrats, and casual conversations blending left-leaning and conservative ideas, it normalizes figures like Donald Trump for a disillusioned, lonely audience—particularly young men.
Democrats risk underestimating its influence, as this ecosystem fosters deep listener loyalty and has contributed to a significant shift in young male voters toward Trump.
You’re absolutely right that he’s dumb. It would therefore be extremely easy for progressives to get their message out because Joe isn’t smart enough (nor cares to) push back. He just agrees with everything you say if you sound convincing. So why aren’t Democrats and progressives going on his show? We’ve entered this spiral where people like Kamala don’t want to “legitimize” him or whatever, despite him being the easiest person to talk to ever with a huge audience. Just play the game people! Ignoring this whole sphere isn’t working.
Ben Burgis went on his show a couple years ago, he wrote an article about it (https://jacobin.com/2022/04/the-joe-rogan-experience-podcast-democratic-socialism). Sam Seder just did an amazingly patient appearance on the Tim Pool show. So they get on the popular show and spend a ton of time just establishing basic reality with the hosts. Then we get stuff like Carlson not airing an interview with Rutger Bregman not because he was spouting white supremacists rhetoric but because he called for taxing the ultra wealthy. Carlson and Fox have no problem platforming the neo-nazis.
The thing is all their shows and content are free and the right wing content is way more popular. People want their junk food content, the kind of stuff that makes them feel smart and never challenges them. Maybe we need to spend more time teaching viewers basic critical thinking skills and media literacy. Something like before youtube let’s you play that third whatifalthist video you have to take a quiz that demonstrates you don’t have donkey brains.