This has to be the idea of the century

  • simple@lemm.ee
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    25 days ago

    If they did this from the start it might’ve sounded fine, but now it just feels like they’re trend-chasing after Apple Intelligence…

  • Quicky@lemmy.world
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    25 days ago

    No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

    • illi@lemm.ee
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      25 days ago

      Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

      • vrek@programming.dev
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        25 days ago

        I have no love for Microsoft but their naming is one of the worst parts… Let’s make a game console! We’ll call it Xbox!.. That sold well let make another! We’ll call it xbox360… Time for a refresh on the gaming console! We’ll call it Xbox one… Another refresh but this time let’s make two versions! We’ll call them Xbox one series s and x box one series s!

        Or our popular ide is bloated and people are asking for a light weight ide… What’s our current ide called? Visual studio but alot of people abbreviate it to vs! Let’s call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

        Don’t get me started on windows… 3.1… 95…nt…98…2000…me…vista…7…8…10…11 like wtf???

        • Defaced@lemmy.world
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          25 days ago

          At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.

        • VindictiveJudge@lemmy.world
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          25 days ago

          NT was a fully seperate product from 95 and 98, using a different kernel. 95 -> 98 -> Me was the old kernel, NT -> 2000 -> XP -> Vista -> 7 -> 8 -> 10 -> 11 is the other line. Me was a play on Millenium Edition, so that line was just numbered by year. The NT series names are a bit wonky, though. The reason for skipping 9 involves legacy program support and bad coding practices from ye olde programmers. 7 was kind of an arbitrary number to begin with, though.

          • vrek@programming.dev
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            25 days ago

            Yeah, I understand the whole different kernal thing but that’s the type of thing that the average consumer shouldn’t have to know to follow your program naming scheme.

      • vin@lemmynsfw.com
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        25 days ago

        Maybe they didn’t want to tarnish the copilot brand with risky privacy invasion

    • rtxn@lemmy.world
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      25 days ago

      The virgin .NET:

      Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
      Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;
      

      The chad POSIX: LANG=C

        • Omega_Jimes@lemmy.ca
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          25 days ago

          Just so I’m the first one to utter the phrase:

          "We have credible reports from Windows Intelligence that a crime has been committed, your computer is going to restart. "

  • rtxn@lemmy.world
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    25 days ago

    You can call it 𝓜𝓮𝓻𝓭𝓮, but it’ll still taste like shit.

      • rtxn@lemmy.world
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        25 days ago

        It’s not markdown, those are different unicode characters. https://cursivegenerator.net/

        By the way, you can view the markdown source of comments and text posts. There’s a “view source” button that looks like a document icon on the stock Lemmy UI.

    • ayaya@lemdro.id
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      25 days ago

      I don’t think Microsoft is capable of not fumbling everything related to the Halo franchise.

    • Fizz@lemmy.nz
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      25 days ago

      I think staying with cortana and focusing on making that a useful feature would be a better strat. It would be cool to have a little cortana robot inside your computer helping you with various tasks.

  • baatliwala@lemmy.world
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    25 days ago

    Copilot is fantastic branding tbh. It’s like the MBAs want change for the sake of keeping their jobs.

    • TheGrandNagus@lemmy.world
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      25 days ago

      For real.

      I dislike Copilot with a burning passion, but I can’t deny it’s an amazing name. Because that’s what AI in an OS should be.

      A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

      Of course that’s not what MS is doing, they’re doing it to shove gimmicks down our throat and to scoop up data en masse.

      Windows Intelligence is just… Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

    • njordomir@lemmy.world
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      24 days ago

      I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone’s face and made us all hate it. Now they have to rebrand and hope we don’t hate that too. Spoiler, we will.

      • weeeeum@lemmy.world
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        24 days ago

        Don’t even know why they think rebranding it will work

        People aren’t stupid. Referring to shit with another word doesnt make it any less gross.

        • WhyJiffie@sh.itjust.works
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          24 days ago

          don’t fool yourself. people still don’t know how to install windows. consider the outside world, not just our echo chamber

    • T156@lemmy.world
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      25 days ago

      Or reprise their old assistants from XP.

      At least a “computer Wizard” would make them stand out compared to ChatGPT in a funny box.

    • yeehaw@lemmy.ca
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      25 days ago

      Or artificial intelligence explorer. AIE for short. And give it a blue icon of an E or something.

  • kalleboo@lemmy.world
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    25 days ago

    Microsoft try not to copy everything Apple does challenge: Impossible

    At least “Apple Intelligence” is cute because the initials for it are A.I.

  • Why9@lemmy.world
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    25 days ago

    It’s such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they’re even doing in the building.

    Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

    But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime… They’re all very descriptive and cool sounding names of their software products. Copilot is a great name that they’re throwing away along with Cortana because their crappy practices are crappy.

    • levzzz@lemmy.world
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      25 days ago

      It came from github copilot, which quite literally codes alongside you, like a copilot.

    • nawa@lemmy.world
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      25 days ago

      And also, isn’t Copilot in other MS products besides Windows as well? Even if not now, it could be in the future. This naming would make it limiting to expand.

      • pound_heap@lemm.ee
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        25 days ago

        Microsoft is famous for nonsensical product and feature renamings. There is Microsoft 365 Copilot in their enterprise offerings, which integrates well with Copilot in Windows. And there is a tool to build your own Copilots with customized logic and data sources.

  • Tux@lemmy.world
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    25 days ago

    Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

    • Jack@slrpnk.net
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      25 days ago

      Yeah I love that it’s just a shitty product, but no, go on try fixing it with ✨ rebranding ✨

      This is not only for Microsoft, AI is overhyped as a whole.

  • TORFdot0@lemmy.world
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    24 days ago

    Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”