The State of Gaming (2026)
The State of Gaming (2026)
- Gaming continues to be the largest category of media with $200B in annual spend, larger than film + TV + music combined.
- Mobile is powering most of gaming’s growth.
- Despite market growth, venture funding is down a lot since post-COVID highs.
- The most impressive company in gaming continues to be Roblox, which is driving a huge portion of gaming’s growth; it now has 150M daily active users, its average engagement now tops Steam + PlayStation + Fortnite combined, and you can see here that the portion of users 13+ in age has been especially fast-growing.
