SaaS Companies Take Unusual Step to Prove AI Has Not Mortally Wounded Them

As noted by the Harvard Business Review in 2022, SaaS companies are thought of as money-printing machines because they’re on the monthly subscription model, like Netflix, but boring. The sudden frenzy over agentic tools like OpenClaw seems to have conjured a vivid mental image: millions of IT workers across the world smashing the “unsubscribe” button en masse. These SaaS companies themselves are, quite reasonably, demonstrating that the nightmare many are envisioning hasn’t actually come true.