question about Jewish tradition?

A group of Jews, some looked orthodox, marched down the street with very loud music just now. They had a sort of tent they carried and someone was holding what looked like a large silver trophy under that tent. They looked genuinely so hyped, lots of dancing. Never seen anything like this. What is this? It was genuinely so loud I thought my upstairs neighbor was blasting edm lmao. My walls shook and my partner woke up from their nap.