Danmark Skifter (Denmark Switches [off of big US tech])

About Danmark Skifter

42% of Danes want to try new alternatives to Big Tech. 68% would like to reduce their screen time. But far fewer act on it. Together, we can change that. What is Danmark Skifter?

Danmark Skifter is a national campaign where thousands of Danes take back control of their digital lives – not alone, but together.

The campaign runs from January 1 to March 20, 2026. It starts with digital New Year's resolutions in January and culminates with The Big Shift Day on March 20, when all of Denmark shifts together.

The goal is to mobilize 15,000 Danes to make a digital shift – large or small – and show that there are other ways to organize our digital lives.