Disney+ to Allow User-Generated Content Via AI

Don’t want to wait until 2027 for Frozen 3? Soon, you may be able to make your own.

On the company’s fourth-quarter and full-year 2025 earnings conference call, Disney CEO Bob Iger said Disney+ is “in the midst of rolling out the biggest and the most significant changes — from a product perspective, from a technology perspective — since we launched the service in 2019.”

Changes will include games — or at least “a number of game-like features” — on Disney+ through its agreement with Epic Games, he said. (The Epic Games deal is actually more about Disney IP being used on Epic’s platform.) And there will also be gen-AI short-form user-generated content (UGC) on Disney+ in the future.

“The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content and to consume user generated content — mostly short-form — from others,” Iger continued.